experience


DIRECTOR, MARKETING &
BUSINESS DEVELOPMENT

October 2016-Present
ProTilly, Inc.  

  • Found the company’s presence through brand strategy, customer engagement, consistent and powerful artwork, written content, social media, and website design
  • Conceptualize, present, and produce creative campaigns for printed collateral, social media, email marketing, and website traffic
  • Understand, evaluate, and report insights & analytics to improve campaigns, establish KPI’s, and communicate goal progress to CEO
  • Research, target, and pursue strategic business opportunities and partnerships with industry leaders as well as community-based programs
  • Organize and execute various professional development events such as workshops, networking events, focus groups, etc. from conception to promotion and presentation
  • Build and maintain relationships with clientele, partners, and employees to reinforce the ProTilly brand and establish rapport
  • Provide strategic vision and direction to part-time employees and freelancers for web development, graphic design, social media, & community outreach
  • Utilize HubSpot CRM system to maintain and track client and partner database

TRAFFIC MANAGER
May 2016-November 2016
Echo-Factory

  • Oversee creative team with day-to-day management of digital, copywriting, and design production projects
  • Coordinate account management, design, sales, and PR teams to ensure successful execution of client goals within the set budget
  • Prioritize and maintain projects, deliverables, and timelines and communicate with key stakeholders to ensure expectations are exceeded
  • Develop policies and procedures to optimize and streamline operational workflow, communication of projects, and setting achievable deadlines and milestones
  • Assisted clients with questions, requests, or concerns in the absence of their assigned account manager
  • Coordinated schedules, freelance photographers/videographers, and talent for photo and video shoots

ENTERTAINMENT MANAGER
September 2015-April 2016
Los Angeles Clippers  
             

  • Managed all personnel, assets, projects related to three entertainment teams consisting of approximately 60 employees and brand ambassadors
  • Promoted growth of entertainment brand through appearance bookings, web and social media outlets; grew Clippers Spirit's Instagram following by 7k followers in four months
  • Created and enforced efficient processes for entertainment projects and appearance requests; trained staff on these processes
  • Oversaw bi-monthly payroll for all entertainment staff as well as department budget

  • Managed marketing budget and purchase order process for Barclays Center
  • Led marketing projects for Barclays Center, Brooklyn Nets, & NY Islanders
  • Created and deployed Barclays Center, Brooklyn Nets, & NY Islanders email campaigns
  • Maintained marketing department's partner & vendor relationships by acting as the main point of contact and executing agreement terms
  • Managed the Chief Marketing Officer’s internal and external meetings
  • Coordinated travel arrangements for Chief Marketing Officer & senior executives

EXECUTIVE ASSISTANT
February 2014-September 2015
Brooklyn Sports
 & Entertainment  


  • Managed the calendar of five conference rooms
  • Professionally administered all incoming calls to ensure phone calls are redirected accordingly
  • Established a rapport with the existing and potential clients to enhance confidence in the brand

CORPORATE RECEPT
August 2013-October 2014
Brooklyn Sports
& Entertainment